Carillon Assisted Living

Digital Marketing and Branding Strategist

Job Locations US-NC-Raleigh
Posted Date 2 weeks ago(3/9/2018 4:45 PM)
# of Openings
Media & Communications


We are searching for a Digital Media and Branding Strategist who can focus our online and offline branding strategy to drive lead generation and resident move-ins including by developing content for our social media, website and ad placement. The ideal candidate should have experience with resource allocation through all media outlets with the focus on a digital approach. This would include familiarity with SEO and PPC campaigns. You will be working out of our Raleigh Corporate Office (this is not a remote opportunity).



  • Help define and implement strategic brand and media presence
  • Drive lead generation and move-ins through digital and social media strategies
  • Make recommendations about resource allocation based on analysis of success throughout all media channels, both online and offline, including organic search, PPC, social media, print, postcard, email and radio
  • Develop content for social media, including Facebook, as well as the website, blog and other online advertising opportunities
  • Expand Alzheimer’s support forum for families of people with dementia
  • Monitor and respond to reviews to maintain positive online presence and oversee reputation management.
  • Develop content for print advertising (newspaper, postcard, etc.) that is complimentary to online presence and advertising branding and strategy
  • Optimize website positioning in both organic and paid search, including paid advertisement design, keyword evaluation and A/B test campaigns
  • Work with the marketing team on driving traffic to facility events through planning, e-vites and other advertisements


  • 3-5 years in an equivalent position
  • Bachelor's Degree
  • Understanding of brand management strategy development with focus on digital media
  • Experience with strategic resource allocation across all marketing channels
  • Familiarity with SEO best practices
  • Experience working with PPC campaigns, specifically on Google Adwords
  • Proficiency in use of web analytics including Google Analytics and Advanced Web Rankings
  • Knowledge of Wordpress website structure for blog posts and updating website information
  • Social media content development with a common branded message across all online activity


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